My Story in a Nutshell : I show up when it matters

tom avery - ctw academy

Tom Avery is a lifetime athlete, tennis coach and sports nutritionist.

For the last 45+ years he has helped hundreds of thousands of tennis players from around the globe.

He is the author of the popular Consistent Tennis Wins Series (A total of 8 DVDS aired on The Tennis Channel).

His YouTube Channel has over 60,000+ subscribers to date and over 10 million views and is rated in the top 5 for tennis coaches on YouTube.

In addition to his very popular DVD series, he has produced 10+ online tennis courses, Consistent Tennis Wins, Stroke Production For Power And Control, Rock Solid Forehand, Rock Solid Backhand, The Topspin and Slice Factor, Serve Domination, Tenacious Tennis Fitness, Tennis Nutrition Secrets and Consistency Secrets.

Defining Who I am , What I do and Why I do it

My Background

I’ve been teaching for over 45+ years. I’ve honed my coaching skills and gained valuable experience working with players from the beginning level to ATP, WTA tour level players. I also still enjoy participating in senior tennis events in my free time….

My Coaching Philosophy

My coaching philosophy is to build a strong foundation of fundamentals, tailor my coaching to each player’s needs, and focus on mental and physical conditioning. I create a positive and supportive learning environment to help my students reach their full potential.

My Passion For Tennis

Tennis has always been a source of joy for me, and coaching allows me to share my love for the sport with others. I find great satisfaction in seeing my students grow and succeed, and I believe that tennis teaches valuable life lessons about hard work, perseverance, and teamwork. Coaching allows me to give back to the sport and help others discover the same passion and joy that I have found in tennis.

What I do

At CTW Academy we believe that when it’s personal and personalized it gets results.
Our training combines tried-and-true strategies with innovative concepts to improve your tennis game drastically and drive results. With an exceptional methodology based on decades of experience coaching beginners to Tour Level, you can be sure, we are equipped with the right knowledge, tools and talent to help you experience the transformative difference the coaches here at CTW Academy can make for your tennis game!

Improve Fitness Performance

Improve Your

Recover Faster

Reduce Injuries

Get Consistently
splashy wins

What is unique About me

I’ve been in the trenches, on-court, as a coach for over 45 years, teaching players of all ages and abilities from beginners to ATP, WTA Tour level professionals. I’ve seen players of all ages and abilities and I genuinely care about each student I have the privilege to coach.

I’ve coached at some of the most well known tennis clubs in the USA such as The Bronxville Field Club, Bronxville, NY, The Ocean Edge Resort, Cape Cod, Brewster, MA, The Naples Grande Hotel, Naples, FL, The Ritz Carlton, Naples, FL.
I also teach my tennis students and the general public of the benefits of adhering to a plant-based foods lifestyle.

It’s my teaching ability that really sets me apart from other instructors. I’m able to spot errors and flaws in a players game and give the student the knowledge and drills they’ll need to make lasting change for the better.

At the age of 74, I’m still active in teaching all ages and abilities. And when I get a chance from my busy schedule I play in Super Senior USTA Tournaments. I work out 7 days a week and attribute my level of health to 16 years of adhering to a plant-based foods lifestyle.

This Is My Coaching Mindset

I always say, “In order to take your tennis game to the best of your ability, it requires 3 things “
It doesn’t matter the level you’re at right now, you’ll need 3 things in order to take your game to a higher level, and you’ll get all of them here at CTW Academy!

Fundamentally Sound Techniques

The more consistent your strokes are the more balls your opponent has to hit, this tilts the odds in your favor


If you never run out of steam you’re creating the proper environment for winning

Mental Toughness

The mental part of your game can offset the other two areas when applied correctly.

Why CTW Academy

I developed CTW Academy after nearly 35 years of teaching tennis. I’ve had the opportunity to be personally taught by probably the best tennis mind to grace the planet, Vic Braden.

As well as many top fitness, nutrition and mental coaches including, Pat Etcheberry, Doug Graham and Tom Veneziano.

Throughout my 45+ years of teaching I’ve had the opportunity to work with a wide range of players, from outright beginners to Tour Level professionals.

This has enabled me to experience firsthand, the types of problems encountered by many different types of players, men and women.
In 1997 while teaching at the Ritz Carlton Hotel, in Naples, Florida, my students kept making a recurrent remark.

They typically would say something like, “Wow, that was a great lesson, you’ve taught me things I’ve never heard before, I’m heading home tomorrow, I hope I can remember these points when I get back home.”

So, on the advice of my wife, who said, “Tom you need to put these tips on video tape.” I started filming my first video, back in 1997.

Now with the Internet, I feel blessed to be able to help tens of thousands of tennis players from all over the world. You know, tennis is a lot like life and there can be many hard knocks along the way.

My goal is to help you shorten the learning curve tremendously, and avoid the hard knocks by teaching you how to recognize and fix your mistakes for good!

I sincerely hope you find these courses helpful in your journey to be the best you can be at this great game. To your tennis success. – Tom Avery


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